Maxim’s initiative was designed to combine transport accessibility with cultural appreciation.
KUALA LUMPUR: Maxim E-hailing Malaysia brought festive mobility and cultural celebration together in a six-city campaign across East Malaysia from 25 May to 4 June 2026, in conjunction with the Kaamatan harvest festival in Sabah and the Gawai festival in Sarawak.
The campaign provided free rides to and from major festival venues, helping thousands of residents and visitors travel conveniently during the peak celebration period while also highlighting local cultural identity through specially designed vehicles and artwork.
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In Sabah, complimentary transfers were offered from key events including the Unduk Ngadau competition at KDCA Hall in Kota Kinabalu, the Fun Fair at Borneo Fun Park in Sandakan, and LikeFest 2026 in Tawau. In Sarawak, themed vehicles operated across Kuching, Miri and Bintulu, providing free rides throughout the festivities.
Across both states, the initiative transformed everyday transport into a moving showcase of celebration, with brightly designed vehicles bringing festival visibility onto city streets beyond the main venues.
A key feature of the campaign was Maxim’s collaboration with local artists from Sabah and Sarawak to produce a limited-edition series of commemorative postcards inspired by Kaamatan and Gawai traditions.
Sabah-based artists Rosemary Yvonne Marcus, Logiman J. Gamad and Sabating Ev Baron Kampiau contributed designs for the Kaamatan series, while Sarawak artists Lim Mei Joo and Amey Sheikh Ali created works reflecting Gawai cultural motifs. The postcards were distributed free of charge to passengers inside participating vehicles.
According to Maxim E-hailing Malaysia Director Mohd Hazwan Musley, the initiative was designed to combine transport accessibility with cultural appreciation.
“Kaamatan and Gawai are not just celebrations; they represent the living identity and community spirit of Sabah and Sarawak,” he said. “We wanted not only to help people reach the events, but also to support local culture by working with artists to create something meaningful that passengers could take away with them.”
The company said the limited-edition postcards were fully distributed during the campaign, reflecting strong public engagement.
Maxim added that the initiative demonstrated how mobility services can play a broader role beyond transportation by supporting cultural preservation, community engagement and local creative industries during major festive seasons.
