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A new era
For the dreamers and doers, Braunx, an artist-first music label by BWHPK, is set to rewrite history in the Malaysian Tamil music industry.
It is dedicated to discovering and developing grassroots talents while empowering them to take charge of their own narrative.
The local music industry is a niche career field, and many artistes have suffered the commodification of their art, which is, more often than not, personal.
As such, Braunx positions itself as a trailblazer in a radical, cultural movement that provides artistes with education to own their voice, art and place within the industry.
“Braunx represents a new era for voices that refuse to be silenced,” said Mathubalan, the founder of Braunx.
Vowed to champion artistes and bring them to the mainstream, Braunx puts them first, providing structure and flexibility to create.
The choice of name is not just phonetic; it is also symbolic.
Just as the Bronx (New York City) birthed a global movement through Hip Hop and R&B, led by a marginalised community, Braunx aims to catalyse a similar revolution in Malaysia.
It takes an oath to foster a culture in which artistry and strategy can co-exist, empowering musicians to cultivate a sustainable career simply from doing what they love most – music.
Braunx’s signed artistes, song launch
Unveiling its first roster of artistes, Braunx is wasting no time in executing its manifesto of a better tomorrow for Malaysian artistes.
Its current line-up of artists includes Arvind Raj, Amos Paul, Music Kitchen (Prem D and Sid), Vidhya Mohan and Harswin Ganesh.
To commemorate its launch, which took place on April 17, the guests were treated to two brand new songs by the label’s artistes.
Unplugged by Braunx
Already materialising its pledge, the label collaborates with Maya Bazaar to introduce Unplugged by Braunx.
Designed to strip away the heavy production of the studio, it offers a raw and intimate platform where emerging talents perform Tamil cover songs. Think NPR Music Tiny Desk or Studio Coke!
Giving back
Beyond just a music label, Braunx positions itself as a cultural custodian, as it takes an oath to give back to the creative community via a series of cultural educational initiatives.
The label is expected to conduct seminars as industry leaders (producers, artistes and music video producers) will educate young musicians on industry insights and the pre, mid and post music production.
These seminars will be covering topics such as royalties, copyright, intellectual property, publishing and other areas overlooked by emerging artistes.
“These initiatives aim to equip the next generation of creators with the knowledge and tools needed to navigate the industry confidently. We believe that an educated artiste is a powerful artistes,” concluded Mathubalan.
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