David Beckham for Lenovo
Role: Global partnership
Profession:Former football player
This Lenovo partnership will see David Beckham participating in Lenovo’s work on sports-focused AI-driven solutions that are transforming the game for clubs, players, officials and fans, specifically related to improving performance for teams, creating better experiences for fans, enabling more efficient operations, and driving new revenue streams through AI-driven innovation.
Erwin Kros for AirAsia Move
Role: Partnership
Profession: Professional squash athlete
The partnership is to support Erwin’s travel, accommodation and gear, as he competed on international courts in Sri Lanka, Uzbekistan and Singapore. The timing is pivotal, as Malaysia looks to build upon the legendary legacy of icons like Datuk Nicol David when squash makes its historic Olympic debut in 2028. Erwin is at the forefront of this resurgence in his category. Currently ranked first in Selangor and 20th in Asia (U19), he solidified his reputation as a formidable force in the junior circuit with his recent victory at the Sri Lanka Junior Open.
Jang Won Young for Dyson
Role: Asia Pacific Ambassador
Profession: K-pop artiste
With five consecutive million-seller records and a dedicated fanbase spanning cultures and age groups, Jang has become one of Asia’s most recognised beauty and fashion icons. Her expressive performance style paired with her signature healthy, glossy hair, has made her a natural fit for Dyson’s technology-driven approach to hair health.
Bella Astillah for Aptamil Kid
Role: Brand ambassador
Profession: Singer, actress
\Bella’s appointment comes at a time when C-section rates account for 26% of total births in Malaysia, exceeding the World Health Organisation’s recommended range of 10–15%. As the leading global nutrition company that brings health through food to as many as possible, Danone deepens its efforts in supporting children born via C-section with science-backed nutrition and education.
Kylian Mbappe for Fairmont Hotels & Resorts
Role: Ambassador
Profession: Football player
“Wellness Without Walls“ is a landmark for global campaign that redefines well-being beyond the confines of a traditional gym or spa, featuring world-renowned footballer Kylian Mbappe as its first ever wellness ambassador. Fairmont offers travellers a breadth of well-being experiences while embracing the incredible destinations, cultures and communities in which they reside.
